Do your clients not see the value in hiring you to do strategy? Confused about how to price creative services? Are you charging hourly versus value-based pricing? Is there a better way to determine what is fair to you and fair to the client? Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job. Stop selling. Start serving. Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/oIBrMZW 00:21 - How do I get clients to come to me for brand strategy 4:50 - The difference between amateurs and professionals 08:02 - Roleplay 09:00 - How to get more jobs 11:00 - Whoever asks more questions is in control of the conversation 12:36 - Roleplay #2 - Chris shows us how it’s done 14:30 - Here’s what I heard 19:49 - Why Paul feels like he can’t do it 22:20 - How do we help our clients understand value 25:13 - How do you have the money conversation 28:43 - I don’t know how much value it’s going to bring, I just know what it’s going to cost 30:32 - What’s this conference worth to you 34:32 - Recap Interested in learning more? Consider reading Blair Enns book, “Pricing Creativity”: https://www.winwithoutpitching.com/pricingcreativity/ Watch “Pricing Work & Creativity”: https://youtu.be/RKXZ7t_RiOE #PricingCreativity #ValueBasedPricing #AIGADesignConf #TheFutur #ChrisDo === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne