Every organization these days is clear about the need to get its data act together. But that doesn’t mean the path toward data bliss is clear. Data has gravity. It resides in different places at different organizations -- on premise, in the cloud, and flowing from external sources. And the rate of change within organizations is always different. So an approach towards handling data that works for one company may be the exact wrong thing for yours. Steven Sinofsky leads a conversation with three founders -- Prat Moghe, from Cazena; Gaurav Dhillon from SnapLogic, and Roman Stanek from GoodData – about the opportunity and variety of ways forward for companies looking to make the most of the data that matters.