Himalayan Tartary Buckwheat (let’s call it “HTB” so as not to get too long in the tooth) is a hardy plant that has been farmed in Asia for generations but is largely unknown in the rest of the world. Modern analyses have revealed that HTB contains significantly higher levels of phytonutrients compared to common buckwheat—up to a 100-fold increase of certain immune-strengthening flavonoids. It also contains other nutrients that help build, maintain, and protect muscles and lean tissues throughout the body, improve how the body deals with certain toxins, aid in producing cellular energy, and more. https://bengreenfieldfitness.com/htb Yes, that’s all from one tiny humble buckwheat plant. Thanks to those health benefits, HTB is a go-to ingredient of mine in the kitchen, and I feature it in several recipes in my Boundless Cookbook https://boundlesscookbook.com/. The mastermind behind HTB is Dr. Jeffrey Bland, Ph.D., a Clinical Biochemist known as the “Father of Functional Medicine.”An immunity expert, the founder of the Institute for Functional Medicine (IFM), best-selling author, thought leader, and educator, Dr. Bland is also the president of Big Bold Health, the company that produces HTB. Big Bold Health's mission https://bengreenfieldfitness.com/htb is to engage people worldwide to actively participate in reshaping the conversation about immunity, resilience, and the interconnectedness of plants, people, and the planet. Dr. Bland is advocating for the power of immuno-rejuvenation to enhance immunity at a global level. https://jeffreybland.com/ Dr. Bland began his career as a Professor of Biochemistry at the University of Puget Sound where he studied Vitamin E and its effects on cellular aging. He is known as the founding father of the functional medicine movement which was coined in 1991 the same year he created the IFM with his wife, Susan Bland. The IFM has since trained over 100,000 clinicians to translate scientific advances in the areas of genomics, epigenetics, nutrition, and lifestyle into solutions for notoriously challenging clinical problems. Dr. Bland was at the forefront of establishing standards for evidence-based formulations, quality ingredient sourcing, and ethical manufacturing practices. The revolutionary concept of immuno-rejuvenation is actionable through specific alterations in diet, nutrients, gastrointestinal and respiratory, sleep, activity, lifestyle, lymphatic, and behavioral interventions is Dr. Bland's specialty, and that's what we discuss in today's show. During our discussion, you'll discover:  -What is Himalayan Tartary Buckwheat (HTB)?...08:34 -Is Himalayan Tartary Buckwheat hard to grow?...13:15 -The connection between hybridization of plants and gluten intolerance...18:49 -Interesting information about gluten...24:38 -Himalayan Tartary Buckwheat products and their benefits...25:13 -Dr. Bland's take on the immune system...33:13 -How is immuno-rejuvenation different from other longevity programs...38:51 -The anti-aging movement and Microbiome Rejuvenate...47:35 -Fishing operations in Alaska...53:39  -New research on soil...1:05:32 Full Show Notes: https://bengreenfieldlife.com/drbland Additional Resources: Ben Greenfield Website: https://bengreenfieldlife.com/ Ben Greenfield Podcast: https://bengreenfieldlife.com/podcast/ Ben Greenfield Books: https://shopbengreenfieldlife.com/collections/books Ben Greenfield Social Media: Twitter https://twitter.com/bengreenfield Instagram https://www.instagram.com/bengreenfieldfitness/ Facebook https://www.facebook.com/BGFitness TikTok https://www.tiktok.com/@bengreenfield Youtube handle: @BenGreenfieldLife #HimalayanTartaryBuckwheat #fishoil #immunitybooster #bengreenfield