What does it take to be a good creative director? How do you manage a creative team, delegate tasks and get exactly what you expect? What questions should you ask so you have a clear understanding of the creative brief? In this live stream, silky smooth Creative Director Matthew Encina leads the conversation on giving and receiving creative direction. Learn the do's and dont's of good communication. For more of Matthew, check out the other videos on the channel and follow him at @matthewencina -- 02:34 Helvetica Design Manual Assignment - Injecting personality/perspective 08:50 Why did you not ask questions beforehand? - vision alignment 13:57 Establish Checkpoints - Diagnostic should be the majority of the process 15:01 What are good questions a designer can as a director to get vision alignment? 15:27 Ask questions that gather the goals and intent of the creative director/client. 21:00 How should a creative director steer a project discovery session? 30:39 Sandboxing - What type of parameters should we establish? 32:38 What do you do when your feedback is not being followed? 35:45 How do you deal with scope creep as art direction happens. 40:35 How much experience do you need to become a creative director? 48:25 What mindset changes happened as you transitioned into the creative director position? 56:00 Be transparent about your thought process - Work on communicating designers work. 1:01:00 Be objective: Design is about solving a problem. How does this design meet our objectives? 1:01:53 How do you manage designers who are sensitive to feedback? 1:06:06 What's the most challenging art direction work you've done? 1:09:00 What is the difference between a creative director and an art director? This is the Futur of Education— Disrupting the design education paradigm. Want a deeper dive? We have courses on Typography, Lettering, Sales & Marketing, Social Media and The Business of Design here: https://goo.gl/bRt5qd — Keep the content flowing. We need your support today! Our goal is to get 20k fans to become a sustaining member for $5/mo by Jan 31, 2018. https://goo.gl/uKcJ3N 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Credits: Executive Producer– Chris Do Host– Chris Do Director– Erica Pead Cinematography– Aaron Szekely, Mark Contreras Editor– Stewart Schuster, Erica Pead Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations & SEO – Isaiah Nwukor Typefaces: Futura, Din, Helvetica Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.