Become a Big Think member to unlock expert classes, premium print issues, exclusive events and more: https://bigthink.com/membership/?utm_source=youtube&utm_medium=social&utm_campaign=membership&utm_content=bt-ytdesc-text-fi-duhigg-ESMglAoD5vM Subscribe to Big Think on YouTube ► https://www.youtube.com/channel/UCvQECJukTDE2i6aCoMnS-Vg?sub_confirmation=1 Up next, The blueprint for becoming an emotionally mature adult, in 68 minutes | Mark Manson: Full Interview ► https://www.youtube.com/watch?v=8Swxy4tUE3s&vl=en Buy Charles Duhigg's most recent book, Supercommunicators: How to Unlock the Secret Language of Connection, here: https://www.amazon.com/Supercommunicators-Unlock-Secret-Language-Connection/dp/0593243919 About 40% of everything you do today is a habit your brain automated, and the neural loop driving it doesn't distinguish between good and bad habits. Charles Duhigg, author of The Power of Habit and Supercommunicators, explains why trying to eliminate a bad habit is neurologically futile and why the habit that scares you most irrationally is probably the one change that rewires everything else. Read the video transcript ► https://bigthink.com/series/full-interview/the-habit-loop-duhigg/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description © Freethink Media Inc., All Rights Reserved. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Youtube Member Get exclusive classes and early, ad-free access to new releases without leaving Youtube. https://www.youtube.com/@bigthink/membership/ ►Become a Big Think Web Member Get the entire Big Think Class library, premium print issues, live events, and more. https://bigthink.com/membership/ ►Subscribe to Big Think on Substack Get all of your favorite Big Think content delivered to your inbox. https://bigthinkmedia.substack.com/subscribe/ ►Listen to Big Think Interviews on Spotify Insights from the world's biggest thinkers, now as a podcast https://open.spotify.com/show/7KRYoRD1NdF2aoQcBMyPlb ---------------------------------------------------------------------------------- Charles Duhigg is a Pulitzer Prize-winning journalist and the author of The Power of Habit, which spent over three years on bestseller lists and has been translated into 40 languages, and Smarter Faster Better, also a bestseller. Mr. Duhigg writes for The New Yorker magazine and is a graduate of Yale University and the Harvard Business School. He has been a frequent contributor to CNBC, This American Life, NPR, The Colbert Report, NewsHour, and Frontline. He was also, for one terrifying day in 1999, a bike messenger in San Francisco.