Breaking into advertising is tough—and standing out once you’re in is even tougher. In this episode of Soul & Science, Jason Harris sits down with Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, to explore how they turned a pandemic interview series into one of the most energetic media brands in the industry. ⏱️ Chapters 02:00 – How They Broke Into the Industry 06:00 – The Moment They Took the Leap 09:00 – Raising $50K and Moving to NYC 11:20 – Finding Traction with Whiteboard News 13:00 – Super Bowl Coverage Breakthrough 14:40 – The Wall Street Journal Turning Point 15:15 – Running a Company for the First Time 17:00 – The Mission Behind Breaking & Entering 19:00 – How They Choose What to Cover 21:00 – Making Advertising Fun Again 23:00 – Advice to Entry-Level Talent 26:00 – On Creativity, Risk, and Standing Out Brought to you by Mekanism.