James Victore is a dangerous man that uses strong language, expressive typography and lettering to communicate his opinions. James Victore is an author, artist and designer to brave clients. As a creative thought leader James is a sought after speaker known for his timely wisdom and impassioned views about creativity and it’s place in the world. He teaches how to illuminate your individual gifts in order to find clarity and purpose. His work is represented in the permanent collections of museums worldwide. Find James here: https://www.jamesvictore.com/ Books: Feck Perfuction - https://amzn.to/2KcZ4G3 Victore or, Who Died and Made You Boss? - https://amzn.to/2xsdvDz 4:00 - What inspired James 11:00 - James’ Ten rule’s 13:00 - how does James balance creativity and following rules 16:00 - figure out what makes you happy first 19:00 - how do I find a sense of purpose and putting food on the table 21:00 - comfort kills purpose 22:00 - all your type looks the same 23:00 - 3 there are no ugly typefaces, there are only ugly type designers 26:00 - what made James think of rule #3 30:00 - be done and be happy** 33:00 - how to get to the wrongest answer ** 42:00 - action Action ACTION* 44:00 - you let go of perfectionism by letting it in ** 52:00 - what design school really is 1:00:00 - what is the best way to find your voice. Stop hiding. 1:02:00 - the thing that made you weird as a kid makes you great today 1:04:00 - thumbnail === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Cinematography– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Ricky Lucas, Jona Garcia, Stewart Schuster, Mark Contreras, Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne