In this livestream Matt shares how you can sell without being salesy. Over the last five years Matt has been working with some of the worlds most successful entrepreneurs and coaches to develop a unique framework that he now uses to help freelancers and agency owners find meaningful, fulfilling work and get paid what they deserve. Matt now coaches leading industry creatives to help them build businesses with purpose. Check out Matt here: Grab a free copy of Matt’s best selling book here: https://bit.ly/3ILAd8u Apply to join Matt’s private strategy workshop: https://bit.ly/3uf20KE Connect with Matt on social here: https://linktr.ee/matt_essam Influences Daniel Priestley– Key Person of Influence Tony Robbins - Awaken the giant within Taki Moore - https://milliondollarcoach.com/ 4:00 - Focus on selling the results, not the process 7:00 - Logical vs Emotion 11:00 - What they say they want versus what they really want* 14:00 - What will get you from being an order taker to a problem solver 17:00 - identify the gap – the two islands** 21:00 - The client’s perception of the gap will determine how much they are willing to invest 27:00 - How to create light bulb moments from your clients that help them find clarity 35:00 - Symptom vs the problem 37:00 - The 3 Types of problems 43:00 - Non-salesy selling process 1:00:00 - Problems addressed early are less expensive than problems addressed too late 1:16:00 - How do you get clients to talk about budgets 1:20:00 - Quiz time === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Content Director: Matthew Encina Producer: Mark Contreras Cinematographers/Editors: Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic