Have you ever considered the link between deep-seated passion and achieving standout business success? Dive into today's conversation as Chris chats with Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. They uncover the pivotal role emotions play in corporate innovation, blending business acumen with the human touch. In this insightful chat, Chris and Mauro explore the transformative power of love, passion, and human connection in shaping business outcomes. They delve into Mauro's groundbreaking approach at PepsiCo, highlighting how he seamlessly marries business logistics with a deep understanding of human emotions, leading to tangible corporate innovation. Beyond just strategies and theories, listen in to discover Mauro's unique journey. From his initial years at PepsiCo, where he challenged norms, to his evolution as a thought leader who believes in the symbiotic relationship between kindness, love, and business success. You'll gain insights on how to effectively integrate creativity within your organization. Understand the ROI of design and innovation in driving business revenue. Discover the intangible values, like love and kindness, that play a role in determining business outcomes. If you're seeking transformative conversations that meld business acumen with genuine human experiences, this is your arena. 📚 Mauro Porcini's Book "The Human Side of Innovation": https://www.amazon.com/Human-Side-Innovation-Power-People/dp/1523002883/ 🔎 Get access to more for FREE here: https://thefutur.com/free-resources 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media