Tune in to an exciting episode of THE MUSIC PODCAST with Tarsame Mittal, featuring Lyor Cohen—Global Head of Music at YouTube and Google, and a true legend in the music industry. With over 40 years of experience, Cohen has shaped the careers of iconic artists and held key roles, including Chairman and CEO of Recorded Music at Warner Music. Known for championing artists and believing in the power of music to unite, Cohen shares invaluable insights on the business side of the global music ecosystem. This episode blends highlights from the All About Music conference with the podcast. Don't miss out on this must-watch conversation! _ LYOR’S SOCIALS – - Instagram – lyorcohenr - X - lyorcohen - LinkedIn Profile - linkedin.com/in/lyorcohen Check out Lyor's venture - 300 Entertainment - https://300ent.com/ LINKS TO BOOKS – - Peter Grant: The Man Who Led Zeppelin - https://www.amazon.in/Peter-Grant-Man-Who-Zeppelin/dp/0711986428 2. Bring It On Home: Peter Grant, Led Zeppelin, and Beyond -- The Story of Rock's Greatest Manager https://www.amazon.com/Bring-Home-Zeppelin-Beyond-Greatest/dp/0306902834/ref=sr_1_1?crid=2Y2MW96C1OZM9&dib=eyJ2IjoiMSJ9.6U0CzRPVRP2SnMiuoaY872QTMxIb5Ao4VsjSZbLxCDD5YjLobEsJB5ijdr5Z6apt.ORLaeg6X2ohyjTHIvRlHyUlqXQTm4gkr1ATTamq-NAE&dib_tag=se&keywords=peter+grant+bring+it+on+home&qid=1728061756&s=books&sprefix=peter+grant+bring+it+on+ho%2Cstripbooks-intl-ship%2C344&sr=1-1 - Making tracks; Atlantic Records and the growth of a multi-billion-dollar industry - https://www.amazon.com/Making-Atlantic-Records-multi-billion-dollar-industry/dp/0876900619/ref=sr_1_1?crid=3S3R46YD6EW5A&dib=eyJ2IjoiMSJ9.AIqb5XuybDCEaJQyMDtEK73GzDxlniOO-XEpAlzmWaQ.2Ws8R3VutO_KN6CsHfMQVcIUDvS5GkOkEx7qT3DZ9JY&dib_tag=se&keywords=making+tracks+atlantic+records&qid=1728061624&s=books&sprefix=making+tracks+atlantic+records%2Cstripbooks-intl-ship%2C358&sr=1-1 - The Islander: My Life in Music and Beyond https://www.amazon.com/Islander-My-Life-Music-Beyond/dp/198217269X _ Listen to this episode with Lyor Cohen on all leading audio streaming channels! _ EPISODE DESCRIPTION: Get ready for the latest episode of The Music Podcast with host Tarsame Mittal and the legendary music executive Lyor Cohen! Currently the Global Head of Music at YouTube and Google, Lyor shares his vast experience, from founding Def Jam Recordings to working with iconic artists and leading Recorded Music for Warner Music as Chairman and CEO. In this episode, Lyor dives deep into his career, discussing the importance of taking risks, embracing failures, and making tough decisions. He also talks about launching YouTube Shorts in India, the significance of the Indian market in global music, and his passion for artists collaborating worldwide. Lyor offers valuable insights on navigating the music business, from hacking the algorithm and maximizing YouTube’s potential for creators to busting industry myths. He also shares advice for music executives, urging them to connect with audiences directly. Show some love! Hit the Like, Share, and Subscribe buttons for The Music Podcast! Your thoughts matter, drop them in the comments. Share your Wishlist for upcoming guests or the questions you'd like your favourite guests to answer. Connect with us at themusicpodcast01@gmail.com. Your feedback makes our podcast journey even more exciting! _ EPISODE CHAPTERS: 00:00 - Introduction 02:26 - The REAL Lyor Cohen 04:45 - From Struggles to Success 15:06 - Toughest Decisions Ever! 16:54 - “I Play to Win” 19:40 - Moments He Won’t Forget! 25:03 - Why India Matters to YouTube? 30:41 - All things Revenue 38:10 - The Truth About Indian Music 42:16 - Making Bold Decisions 48:18 - Decoding YouTube Algorithm 51:53 - Lessons from Artists & Executives 54:24 - Top Hack for Aspiring Artists 01:01:05 - What’s Next? 01:05:33 - Advice for Future Executives 01:06:06 - That ONE BIG Life Lesson 01:07:50 - #AskTheGuest 01:16:26 - Final Thoughts _ Stay tuned for the next episode of 'The Music Podcast'! 🎧 We've got another exciting conversation lined up for you! Don't miss it! _ Subscribe to our YouTube Channel: The Music Podcast YT Channel – https://www.youtube.com/@_TheMusicPodcast_ _ Host - Tarsame Mittal Guest – Lyor Cohen His Manager - Rajant Audio Credits: Dialogue Editor, Mix and Master by Nikhil Bhagwat Producer - Vinita Sabberwal Business Head - Dimple Mehta THE CREW – CONTENT TEAM - Abhineet Mandal, Janice Fernandes, Fahiyan Hussain, Princy Surana Head of Production – Sahil Choubey Post Production - Srinivas Rao, Ashutosh Surendra Kharunkar, Piyush Rajput #TheMusicPodcast #LyorCohen #YouTube #Google #Global #DefJam #RunDMC #HipHop #WarnerMusic #podcast