Asia Tech Podcast - Episode 97 - Beverly Chen - Marketing Director, APAC at AppsFlyer - I Definitely Jumped Into the Deep End The Asia Tech Podcast spoke with Beverly Chen, the Marketing Director, APAC at AppsFlyer.  You have to read the transcript below and listen to this episode to get a real sense of the birth of an accidental entrepreneur and her continuing journey of growth and discovery. Quote: I Definitely Jumped Into the Deep End Michael Waitze: [00:00:00] Hi this is Michael Waitze and welcome back to the Asia Tech Podcast. Today. I'm joined by Beverley Chen, the Marketing Director at AppsFlyer for APAC, the whole region, I believe, right? Beverly Chen: [00:00:12] Yes. Correct. Michael Waitze: [00:00:14] Beverly, thanks for coming on today. How are you doing? Beverly Chen: [00:00:16] Thank you so much. Really good to be with you, Mike. Thanks for having me. I am doing great. It's a cloudy day in Bangkok. So... Michael Waitze: [00:00:27] Are you working from home still? Beverly Chen: [00:00:29] We're kind of on this flex model where you can go into the office, if you'd like. You can work from home if you'd like. We do cap it at a certain amount of people just to keep everything safe. But yeah, otherwise it's, it's pretty adaptable. Michael Waitze: [00:00:43] So refresh my memory. Where are the AppsFlyer offices? Beverly Chen: [00:00:47] We have 15 offices globally. It's hard to, to keep track because we keep opening up offices around the world, but we're an Israeli company. So, so our headquarters is based in Israel. Michael Waitze: [00:01:00] That's interesting. And how about, do you have a full office in Bangkok as well? Beverly Chen: [00:01:03] We do. Bangkok is actually our Asia headquarters, which is quite interesting for a global, global tech company. Usually, they're based out of Singapore, but, but yeah, we are here. Michael Waitze: [00:01:14] Yeah. I mean, I guess we can talk later about why they decided to do it in Singapore. There was another Israeli company actually that made their headquarters. I think it was Taboola that did the same thing. No. Do you, are you familiar with them? Beverly Chen: [00:01:25] I am. I am. Yep. Yep. I do know that their headquarters are here as well. Michael Waitze: [00:01:30] That's awesome. Look, let's back up a little bit. I want to give our listeners a little bit of your background for context so they can understand where you're coming from and, you know, go back as far as you want. Cause it's actually not that far. Beverly Chen: [00:01:43] Yeah, definitely. So I think, you know, what, as, as any kind of third culture kid, when you get the ask the question of, Oh, what's your background, where you from, there's always that five-minute pause of, wow, this is really complicated. Should I be telling you, you know, my whole life story, but basically I was born in the US you know, grew up in a really international environment, which, which was definitely a little bit of a non-traditional environment where you, you aren't really anywhere that that is home to you and growing up in, you know, a British International School especially was a really interesting experience. So I actually went from Bangkok over to Boston for university, and I stayed there to work, and basically started my career there. Michael Waitze: [00:02:29] What is it like moving around like that as a kid? In other words, I did this, but I only did it, you know, between States. So like I was born in California, grew up a little bit in Massachusetts, then New Jersey, then Connecticut, then Pennsylvania. And for me, like it was good and bad. Right. It made me adaptable and yet not really committed to anything at the same time. Does that make sense? Beverly Chen: [00:02:51] Yeah, I think it's this age-old, you know, if you, if you ask any third culture kid, where, where are you from, or where's home for you, it's this bizarre, you know, situation you find yourself in where you're thinking, I don't technically have a home country everywhere I am. So, so I'm a US citizen, but, other than going there for college and being born there, I didn't really spend much time there. So I do consider myself a foreigner when I'm there. I grew up in Thailand, but I'm not actually Thai, so right, exactly. And my family's from Taiwan, but I've never actually lived there before. So when I go there almost as a foreigner, but I think what's really nice about it. It can be quite an isolating experience, but on the, on the other side of the coin, what's really nice about it is that the world is kind of your single country. So all of a sudden, you know, the world feels quite small and it's nothing to...to you to have friends in other countries or to be moving around here and there, it's kind of like going from New York to Hamptons when you're going from Asia to Europe. I think so. yeah, it's a bit of a, it's a bit of a different outlook and experience for sure...