The Asia Tech Podcast was joined by Nathaniel Yim (https://www.linkedin.com/in/nathaniel-yim/) , the Founder of Nila Studios (https://www.nilastudios.com/) and a non-executive co-Founder of Janio Asia (https://www.janio.asia/) . When Nathaniel asserted during our recording, "You cannot sell what you don't understand.", it really resonated with me. When you understand your products and their impact on customers, your enthusiasm, confidence, and sincerity shine through naturally. Some of the other topics Nathaniel covered: • Understanding your product's value proposition and the problems it solves for customers • How customer empathy enables deep customer connections and fosters trust and credibility • The critical role of content creation and leveraging networks in building brand visibility • The importance of aligning marketing efforts with sales objectives • The significant impact of personal branding and founder influence Some other titles we considered for this episode: 1. Whatever You Publish, Make Sure It Is Really Good 2. You Just Have to Rise to the Occasion 3. Infantry Is Like Sales 4. That Opened up My Eyes to the Possibilities of Entrepreneurship  5. You Have to Learn Everything and Do Everything