This episode is part of our USA series, over the coming weeks you will get to see some incredible conversations with guests the likes of which we’ve never seen before. Bringing more value, more incredible stories, and more world-beating expertise. Simon Sinek is an author and public speaker, and one of the most interesting thinkers on business in the world today. His books ‘Start With Why’, ‘Leaders Eat Last’ and ‘The Infinite Game’ have sold millions and millions of copies. 00:00 Intro 01:09 Drifting from your ‘why’ 11:23 How do we create continuous goals? 22:40 How do you find purpose in life? 25:33 The importance of assessment from others & nursing personal relationships 31:29 Practical advice to create a culture of seeking feedback from others 44:32 Long term negative impact of lying in your business 54:39 How to make the young generation thrive and stay motivated 59:59 Workplace flexibility 01:12:06 Steven, what are the reasons you're doing DOAC 01:19:24 What are you working on next? 01:22:47 What is your dark side? 01:30:45 Our last guest’s question Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX Simon: https://twitter.com/simonsinek https://www.instagram.com/simonsinek FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Sponsors: Huel - https://my.huel.com/Steven Myenergi - https://bit.ly/3oeWGnl Vodafone Business - https://bit.ly/3NIM35n https://bit.ly/3AuPKsA Location courtesy of The Nightfall Group: www.nightfallgroup.com