Creating a culture of transparency and truthfulness is essential for long-term health and requires avoiding even minor, sanctioned lies.

“That little lie then, now that person who was told to lie, s- approvingly, now they can tell a lie, right? Because came from the boss. And all of a sudden, you find out you have an organization that tells lies all over the place, and some of those lies grow.”

Being truthful and transparent is essential because dishonest practices eventually damage a person's reputation and business opportunities.

“people are going to find out anyway no i love that man and you obviously started your first job if i if i'm correct ever was giving out flyers”

Using sales tactics that involve hidden fees or confusing upsells creates a negative experience and harms the reputation of a business.

“it's just it's just not it's not gonna generate more business what you're doing is you're sucking them in with a low price and then you're adding all of these things on and that that just doesn't create a very good customer experience”

A business should be built on creating something valuable for customers rather than profiting from deceptive practices that rely on customer forgetfulness.

“I'm a lot like you guys I'm like let's create something great that people want to pay for and not be like let's hope they forget that we have their billing information like that's just gross”

Company culture should be guided by a mission that offers employees more than just pay, specifically community and connection.

“my stance as an employer is i'm going to create the environment which offers you more community than you're going to get anywhere else good pay more free more flexibility around things that matter in your life kids etc”

Businesses should transition from prioritizing profit above all else to a kindness economy model that values people and the planet.

“we need an economy that isn't about growth that isn't about money at any cost that just doesn't measure linear how do we create well-being”

Business owners should ideally deduct incurred costs from a deposit and refund the remainder to customers who experience tragic circumstances.

“What about uh keeping the cost you incurred and then giving them the money back? You know what I'm saying? Like if you got paid Like if you got paid $7,600 like cuz the the vendor said he already incurred some cost. So, if he had to pay out $2,000, pay the $2,000 and How How about get your money bac”