Jay Dial's journey from the terrifying, "deafening, blinding" world of professional bull riding to building a Colorado Springs rodeo empire is a powerful lesson in faith, risk, and entrepreneurship. After a moment in the bucking chute that felt like a divine message, he walked away from the sport he loved to answer a different calling: building a business from the ground up. In this episode of the COS Business Podcast, Jay Dial, founder of The Pioneer Rodeo, pulls back the curtain on his incredible story. He reveals the critical flaw he discovered in the traditional event sponsorship model, where businesses invest money but see little return, and shares the revolutionary, community-based system he built to fix it. This is a masterclass for any entrepreneur on how to create real, year-round value for partners and turn a local event into a thriving ecosystem. 🔥 Subscribe for more stories from Colorado Springs' most innovative entrepreneurs: https://www.youtube.com/COSBusinessPodcast Learn more about The Pioneer Rodeo: Website: https://www.pioneerrodeo.com GUEST INFO Jay Dial Triple J Rodeo Productions / The Pioneer Rodeo TIMESTAMPS / EPISODE CHAPTERS: 00:00 - Intro: A Terrifying Moment in the Chute 01:16 - From a Family of Lawyers to a Life in Rodeo 04:34 - The Adrenaline & Danger of Your First Bull Ride 06:29 - What It Takes To Be a Bull Rider (It's Not What You Think) 14:24 - "I Think I'm Done": The Sign From God That Changed Everything 19:40 - The Birth of a Rodeo Announcer 26:31 - How "Triple J Rodeo" Was Born at a Campsite 37:47 - THE BIGGEST LEARNING LESSON: Why The Old Sponsorship Model is Broken 40:41 - The New Model: How To Provide Real Value Year-Round 44:07 - Why You Must Build a Community, Not Just an Event 50:27 - What To Expect at The Pioneer Rodeo & Demolition Derby 58:00 - The Truth About Animal Welfare in Rodeo 01:06:03 - Faith, Family, Fun: The Core of The Business 01:08:28 - If You Hate Your Job, You Need To Hear This Listen to the full COS Business Podcast episode: ► Spotify: https://open.spotify.com/show/1jSQ8OQSi0rprCcxTGx0KB?si=hpkxA-nkQOWSs6uBf7dYbg&nd=1&dlsi=6a5996bc19e449b4 ► Apple Podcasts: https://podcasts.apple.com/us/podcast/colorado-springs-business-podcast/id1492740546 CONNECT WITH US: ► Website: https://cosbizpodcast.com/ ► Instagram: https://www.instagram.com/cos.bizpodcast/ ► Facebook: https://www.facebook.com/COSBusinessPodcast 🤝 SUPPORT OUR SPONSORS: EnviroLawn: https://www.envirolawn.net/ Pioneer Rodeo: https://www.pioneerrodeo.com/ Proud American Electrical and Solar: https://proudamericansolar.com/ Bolton Co: For Purpose-Driven Executives. https://www.boltonco.net/ ProLift Garage Doors: Lifting Your Expectations. https://www.proliftdoors.com/ Be Our Guest Getaways: Making Magical Memories. https://beourguestgetaways.com/ Planet Duct: Your go-to cleaning service in Colorado Springs. https://www.planetduct.com/ Pinnacle Advanced Primary Care: Hassle-free healthcare. https://www.pinnacleapc.com Epoch Eyewear: Timeless Quality, Modern Edge. https://epocheyewear.com/ HomeDay : https://gethomeday.com/ Exponential Impact: https://www.exponentialimpact.com/ Fast Signs: https://www.fastsigns.com/ Cars Helping Charities: https://carshelpingcharities.org/ Dream Accounting - https://dreamaccountingsolutions.com/ Awesome Home Services - https://www.awesomeservice.com/ Reveal Med Spa - https://revealmedspas.com/ #COSBusinessPodcast #JayDial #PioneerRodeo #Entrepreneur #ColoradoSprings #SmallBusiness #Rodeo #Marketing #Sponsorship #Faith