By 2020, being vegan was cool. A few years later, it faltered. So what happened? I sit down with nutrition scientist Simon Hill to unpack the truth about plant-based meat, protein and supplements, and how eating plants got tangled up with masculinity and politics. READ MORE👉🏼http://bit.ly/richroll997 ✌🏼🌱 - Rich This Episode Is Brought To You By… Squarespace: Use code RichRoll to save 10% off👉🏼https://bit.ly/squarespace2025 Airbnb: Your home might be worth more than you think. Find out how much👉🏼https://bit.ly/rrpairbnb2024 Rivian: Electric vehicles that keep the world adventurous forever👉🏼https://www.rivian.com Prolon: Get 15% OFF sitewide + a $40 bonus gift👉🏼https://www.prolonlife.com/richroll Momentous: Get up to 35% off your first order👉🏼https://bit.ly/LiveMomentous2025 Check out all of the amazing discounts from our Sponsors👉🏼https://www.richroll.com/sponsors LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CHAPTERS 00:00:00 Intro 00:01:25 The Shift in Culture and Nutrition Science 00:05:02 Three Primary Factors Contributing to the Situation 00:07:23 The Role of Transition Foods 00:10:05 The Need for Objectivity and Trust 00:13:39 Reflection on Past Communication 00:17:59 Sponsor Break 00:22:01 The Impact of Ethical Considerations on Health Advocacy 00:26:26 The Consequences of Oversimplifying Complex Health Topics 00:27:37 The Role of Scientists in Conveying Certainty and Uncertainty 00:29:49 The Need for Honest and Transparent Health Advice 00:32:01 The Oversimplification of Protein in Plant-Based Diets 00:38:53 AD BREAK 00:41:29 The Impact of Advocacy Styles on the Plant-Based Movement 00:45:39 The Importance of Effective Communication in Advocacy 00:47:07 The Role of Attraction in Promoting a Plant-Based Lifestyle 00:50:18 The Stakes of Conversations and Communication 00:53:03 Masculinity and Diet: A Misconception 00:54:13 Revisiting the Concept of Masculinity 00:55:54 What Defines a Man in the Modern World 00:58:30 The Importance of Emotional Capacity in Masculinity 01:00:02 The Trap of the Manosphere and Aggressive Masculinity 01:01:55 The True Essence of Security and Self-worth 01:03:17 The Attraction of Authenticity and Integrity 01:05:28 The Misconception of Masculinity and Meat 01:07:36 The Influence of the Meat Industry on Masculinity Perception 01:09:19 Masculinity and the Pursuit of Ethical Living 01:10:37 Living in Alignment with Personal Ethics 01:13:10 The Challenge of Absolute Advocacy in the Vegan Community 01:14:22 Concluding the Discussion and Practical Ways to Start a Plant-Based Diet 01:16:50 Additional Resources for Plant-Based Diet 01:18:28 Final Words and Farewell CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll Thanks To The Team: Jason Camiolo, Dan Drake, Morgan McRae, Blake Curtis, Desmond Loh * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 #richroll #richrollpodcast