On today's episode, we had the pleasure of speaking with Eyob Workineh, the co-founder of LinkUp Addis, a media and event organizing company based in Addis Ababa, Ethiopia. LinkUp Addis is the pioneering online magazine publisher in the country, with a monthly event, entertainment, and lifestyle magazine that has been in the market since July 2018. Eyob Workineh shared with us his experience in the media and event organizing industry, and how LinkUp Addis has been making a visible mark in the fast-evolving Ethiopian online media landscape. 0:00 - intro 7:14 -organizing event 25:41 - challenges with licensing 37:32 - solutions 42:41 - managing through COVID 47:00 - The content consumption culture 54:18 - Team Building & firing 1:08:48 - Localization 1:13:42 - early life & Role models 1:23:42 - Afro Mile , Profit , Atmosphere 1:38:43 - Partnership 1:51:18 - Vision of linkup & closing Socail Links https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJg https://www.tiktok.com/@meripodcast https://www.linkedin.com/company/meriethiopian/