It's obvious that things are getting more expensive, and there are plenty of reasons behind the surge in prices — whether it's wars or inflation or companies padding their profit margins. But with the release of AI agents like Meta's Muse, tech companies are promising consumers that agents will start saving them tons of money by finding the best deals. According to today's guest, Lindsay Owens, the history of price gouging does not bode well for claims that things might get cheaper because of new technology, and research conducted by her think tank Groundwork Collaborative shows that a number of consumer facing agents end up serving customers more expensive items after learning more about their financial situation. Her new book Gouged: The End of a Fair Price — and What That Means for Your Wallet gets into the history of how companies got away with charging more for their goods, through means like data collection and surveillance. Watch Bloomberg Vodcasts: https://www.youtube.com/playlist?list=PLe4PRejZgr0MS0Tqk_zQl1LVVTdWuH2Di Watch more Odd Lots episodes: https://www.youtube.com/playlist?list=PLe4PRejZgr0OJbRzA6nWybYiThLJd_ouz Bloomberg's Joe Weisenthal and Tracy Alloway analyze the weird patterns, the complex issues and the newest market crazes. Join the conversation every Monday and Thursday for interviews with the most interesting minds in finance, economics and markets. Join the conversation: discord.gg/oddlots Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts Check out more Odd Lots: https://youtube.com/playlist?list=PLe4PRejZgr0MuA6M0zkZyy-99-qc87wKV Get the Odd Lots newsletter: https://www.bloomberg.com/account/newsletters/oddlots And for all things Odd Lots, visit https://www.bloomberg.com/oddlots #Investing #Markets #Finance #Bloomberg #Podcast #OddLots Visit us: https://www.bloomberg.com/podcasts For coverage on news, markets and more: http://www.bloomberg.com/video Visit our other YouTube channels: Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg