Today on The Colin & Samir Show we sit down with Thomas Brag, co-founder of Yes Theory. For over a decade Yes Theory has told hopeful, human stories about the world, even as the internet rewards the opposite. We get into how he thinks about positivity versus virality, why he assumes no one cares about a video until he gives them a reason to, and how reframing an idea can turn something nobody watches into one of your biggest hits. 00:00 - What is Yes Theory 04:39 - Balancing Positivity and Virality 09:01 - Videos vs. Shows and the Future of YouTube Formats 15:02 - The Dream That Changed Everything 23:04 - Creator Vs Filmmaker Mindset 32:27 - How the YouTube Landscape Has Changed 44:12 - The Pursuit of Real in an Absurd Internet 48:03 - Finding Stories No One Has Told Before 1:03:33 - Avoiding Exploitation and Building Trust With Subjects 1:11:30 - The Best Story They Never Planned