Creating stories that follow predetermined partisan outcomes is a form of propaganda rather than art.

“if if you're writing if if I'm writing a story and I already know all of how everything's going to go and how everything's going to come out and it all has a neat partisan end, then I'm not creating art. What I'm doing is creating propaganda.”

A good story should start as late as possible and end as early as possible, while focusing on getting the hero into trouble quickly.

“Start your story as late into the action as possible. End it as early into the action as possible. Two, get your hero into trouble fast.”

Storytelling should be used strategically in business to connect with audiences and ensure information is remembered by making it bioavailable.

“If you want your information to be bioavailable, you need to wrap it in a story.”

Brands should use the Hollywood hero's journey framework to create engaging narratives because it is a proven formula for emotional connection and customer retention.

“I took the most financially successful storytellers of all time, which is movies, and I translated their formulas for brands. So they could tell a far more engaging and emotional and efficient story than they're currently doing.”

Effective storytelling requires a structured approach that anticipates narrative beats and obstacles to generate emotional engagement, even in unscripted projects.

“It's easy to look at your video in a passing way and say, "Oh, that's a crazy stunt that this person pulled off, but you have to break the story into its three-act structure."”

The craft of comedy is defined by bravery and the willingness to speak honestly about one's life.

“But I think that's the part that you have to be brave. Everything that we say when you actually in the craft is brave.”

Great storytelling involves personal confession and taking risks that reveal one's character and vulnerabilities to the audience.

“to me great comedy is the art of confession right I'm gonna learn something new about Colin or Samir yeah tell me something I didn't know about you um and it's generally involves some form of risk and to me people generally at me as an audience member I won't speak for other people but for me as an ”

Comedy often relies on emotional truth where the specific details of a story may be altered or fabricated to make the joke punchier.

“the emotional truth is there that's what comedy is emotional truth and then you write a sarcastic or a misdirection or a fable a lie punchline that satisfies that emotional truth”

Writers should permit themselves to grow into their stories as gardeners do rather than strictly planning them as architects would.

“there's lots of metaphors for writing a novel and george RR martin for example divides writers into architects and gardeners and i can be an architect if I have to but I'd rather be a gardener I would rather plant the seeds water them and figure out what I'm growing as they grow”

She believes that the most honest work comes from being present and not judging one's own creative output while in the process of creating.

“and then now and that made writing difficult because then when you're doing that that inner child that inner voice is like well you're really mean so I'm just going to hide and I'm not going to come out and then you experience like writer's block”