👉 Check out Odoo: https://www.odoo.com/r/Pqej 🎧 Listen To #IndianBusinessPodcast On Spotify : https://creators.spotify.com/pod/show/thinkschoolibp/episodes/How-Zudio-and-Westside-conquered-Indias-Fashion-market-and-made-11069-crores-e2u7p47 ⭐️ Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ VIDEO INTRODUCTION: In today’s episode, we’ll be talking about the rapidly growing influence of Zudio, a sub-brand of Westside, and how they’ve carved out a space in India’s fashion industry by providing stylish clothing at highly affordable prices. We’ll discuss their unique business model—how they keep costs low while still maintaining quality, the marketing strategies they use to attract a broad customer base, and the importance of consistent brand experience. Whether you’re an avid shopper looking for budget-friendly options or an aspiring entrepreneur curious about retail success stories in India, this podcast has something for you. Let’s dive in! Our Best Indian Business Case Studies: 1. Dhirubhai https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla 2. Milky mist https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne 3. Old Monk https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4 4. Waaree https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt 5. Blinkit https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW TimeStamp: 00:00 - Trailer 01:56 - Odoo 03:28 - Why we love the TATA group 04:57 - Zudio, Westside, Zara 05:36 - What was the vision behind entering fashion ? 09:24 - How does TATA replicate success in every industry they enter? 15:24 - How do you choose your store location ? 18:36 - How do you assess parameters to choose a store location ? 24:45 - How does a micro market analysis of store location differ for zudio to that of westside ? 27:45 - Secret behind customer relevance 29:04 - How do you crack how customers shop? 31:17 - How do you decide what women want? How do you understand preferences and create tailored solutions? 33:54 - What is the thought process behind product development? 35:56 - How do you predict what women want to look like? 38:51 - Why is the value proposition so important? 41:14 - How has your approach to seasons changed over the years? 42:15 - What is the casualisation trend? 43:39 - Why is the casualisation trend happening? 45:00 - Why are Westside and Zudio products unavailable on Amazon or any other third-party platform? 47:10 - Why is Zudio not available online? 50:39 - Why is Westside available online and not Zudio? 52:00 - Summary Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.