In this episode of the Soul & Science Podcast, we are exploring how to find the balance between business results and creative innovation in global brand building with the Global Chief Marketing Officer for Fortune Brands Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as SentrySafe, Coach, and GMC. If you’ve ever seen an ad for GMC and thought about heading down to a dealership, Mark-Hans, and his team might have had something to do with it. In today’s episode, you’ll learn: Why embracing a start-up mindset is so important to keep your brand fresh How to defend out-of-the-box ideas from pushback Why changing your strategy isn’t always the best course of action Brought to you by Mekanism.