Barriers to entry like: manufacturing, distribution, customer ignorance have eroded. To stand out, you must Zag—be radically different or fail to adapt. The days of Six Sigma are over. If you want to innovate, you have to design! There are two types of innovation—continuous refinement (which can lead to short term profits) or disruptive innovation. In this Whiteboard Session Chris Do is going to talk about how you can create an innovate culture within your company. How can you filter through ideas that are going to have the highest impact? Why are Tesla and Netflix are innovative companies? 02:50 - True start 10:00 - What’re the differences between Efficiency and Innovation 14:00 - What are Six Sigmas 20:00 - We feel like we’re in the forest when we’re on the frontier of discovery. As our knowledge grows so does the perimeter of our ignorance 22:00 - What is the Power of 10 “jump the next curve”? This is what is and what it could be? 26:00 - Why Netflix is an innovative company? 33:00 - What is challenge response theory 35:00 - Don’t shortcut short term profit for long term innovation 36:00 - Why Tesla decided to do the Cybertruck 42:00 - Whoever fails the most wins 46:00 - Make small bets 48:00 - Double your failure rate to be successful 1:02:00 - Impact vs effort measure how to measure something 1:27:00 - It’s okay to stumble, as long you’re stumbling forward 1:30:00 - The four traits you need to have for innovation 1:42:00 - Recap Books mentioned in this video: The Designful Company - https://amzn.to/36yQBWx Rework - https://amzn.to/2uJs1oo The Power of Self Confidence - https://amzn.to/36CEMhU === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Cinematography– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Ricky Lucas, Jona Garcia, Stewart Schuster, Mark Contreras, Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne