As AI reshapes marketing, the real challenge isn’t learning new tools—it’s knowing when to trust your judgment. In this episode of Soul & Science, Jason Harris sits down with Glassdoor CMO Eric Petitt to explore what it takes to build a resilient marketing career in an AI-driven world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, human, and effective as roles and expectations evolve. The conversation covers how data and instinct work together, why character and conviction are becoming marketing’s hardest skills, and how reorganizing teams around outcomes can unlock speed and clarity. ⏱️ Chapters 02:10 – Eric’s Path Into Marketing 05:00 – Mission-Driven Brands and Career Choices 08:15 – How AI Is Reshaping Marketing Roles 11:30 – Stretching Skills Without Losing Your Core 14:20 – Strategists, Creators, and Builders 17:40 – Organizing Teams Around Outcomes 21:10 – What AI Can’t Replace 24:30 – Mentorship and the Diamond-Shaped Org 28:00 – Curiosity, Resilience, and Career Longevity 31:40 – Data vs. Gut: How Decisions Really Get Made Brought to you by Mekanism.