How do you turn a brand into a household name? This week on Soul & Science, Jason Harris talks to Dana Marineau, CMO at Canva North America, about building awareness for a global brand in the U.S., keeping humans at the center of creative work, and leading through trust building. From 15 years at EA CMO roles at Rakuten and now Canva, Dana has spent her career finding new ways to make brands culturally relevant and commercially successful. Dana shares how she's working to redefine what Canva means to consumers, including a new brand campaign that aims to turn “Canva” into a verb. She also explains why the divide between brand and performance is a myth, how she encourages risk taking by having her teams give "goldfish presentations" about ideas that didn’t work out, and why the best marketing ideas should make you a little nervous. ⏱️ Chapters Brought to you by Mekanism.