What is marketing? Are there mutual benefits? What are the perceptions of benefits vs. costs? Why don't people like marketing? Why is marketing good? How can understanding customers improve marketing? Livestream with professor Scott W. Davis host of Marketing Mixtape answer these questions and more. Scott Davis Scottwdavis.com www.Youtube.com/c/scottdavisphd 1. What is Marketing? – Marketing as the “Science of Exchange” Mutual Benefits 2. Why don’t people like Marketing? Manipulation, Exaggeration/Deception, Interruption/Annoyance, Exploitation/Waste, Choice Overload, Pressure 3. Why is Marketing Good? Mind-Heart-Spirit model 4. Understanding Customers Motivation, Exposure-Attention-Perception, Decision Making biases 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 — Host– Chris Do Cinematography– Aaron Szekely Editor– Erica Pead Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Melissa Katherine Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.