First 200 get 20% off the annual premium subscription for Brilliant: https://brilliant.org/deepdive Visit https://curiositystream.com/deepdive to get 42% off annual plans at Curiosity Stream and complimentary access to Nebula. 📚 Check Out My New York Times Bestselling Book Feel-Good Productivity! 👉 https://go.feelgoodproductivity.com/podcast 📧 Sign up for LifeNotes - my weekly newsletter where I share actionable productivity tips, practical life advice, and high-quality insights from across the web directly to your inbox. 👉https://go.aliabdaal.com/lifenotes/podcast Many of us dream about turning our passion or hobby into the thing we do everyday, but very few of us actually do it. In this episode I talk to World Barista Champion and co-founder of Square Mile Coffee Roasters James Hoffmann about how he had the confidence to make a career out of coffee. Expect to hear how he built a bricks and mortar business from scratch, his regrets about hustling and burnout, and how he’s amassed a YouTube following of 1.23M subscribers. Season 2 Episode 10 🔗 CONNECT WITH JAMES 🎥 YouTube Channel - @jameshoffmann 🐦 Twitter - https://twitter.com/jimseven 📸 Instagram - https://www.instagram.com/jimseven/ 💻 Website - https://www.jameshoffmann.co.uk/ ☕️ Stone Mile Coffee Roasters - https://shop.squaremilecoffee.com/ 🔗 CONNECT WITH ALI 🎥 YouTube Channel - https://youtube.com/aliabdaal 🐦 Twitter - https://twitter.com/aliabdaal 📸 Instagram - https://instagram.com/aliabdaal 💻 Website - https://aliabdaal.com 👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/ 📚 RESOURCES MENTIONED The E Myth Revisited by Michael E Gerber - https://geni.us/l82ef The Great CEO Within by Matt Mochary - https://geni.us/jrMmh Seth Godins Blog - https://seths.blog/ 11 Reasons Not To Become Famous (Tim Ferriss' Blog Post) - https://tim.blog/2020/02/02/reasons-to-not-become-famous/ 📄SHOW NOTES & TRANSCRIPT Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/ 🎙 ABOUT THE PODCAST Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover their journey's towards finding joy and fulfilment at work and in life. In each episode our host Ali Abdaal talks to his guests about their philosophies, strategies and tools that have helped them along their personal path to living a life of happiness and meaning. There's no manual for living a happy life, but we hope that from these shared experiences you'll leave each episode with practical advice you can use to help you along the way. Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor 🎧 LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7gZkflC... RSS - https://feeds.transistor.fm/deep-dive 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast... 🧠 SPONSORED BY BRILLIANT This episode is kindly supported by Brilliant, the best way to learn maths, science and computer science online. Brilliant focuses on helping you learn through interactive courses that work to develop your intuition and first principles knowledge, rather than just memorising methods and facts. Sign up at https://brilliant.org/deepdive - the first 200 people will receive 20% off the annual premium subscription. 🍿 SPONSORED BY CURIOSITY STREAM This episode is kindly supported by Curiosity Stream, the leading streaming subscription platform that gives you access to thousands of documentaries and non-fiction titles. Curiosity stream also support independent creators on their platform Nebula which is run by me and other creators where you can access exclusive content including the original episodes of Deep Dive which you won't find anywhere else. You also get early, ad free access to mine and a bunch of other creators videos. Sign up at https://curiositystream.com/deepdive and you'll get 42% off annual plans as well as FREE ACCESS to Nebula as a part of the bundle. 👋🏼 GET IN TOUCH You can also Tweet @AliAbdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏 PS: Some of the links in this description are affiliate links that I get a kickback from 😜