Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good? In episode 5 of the Young Guns 2, Chris reviews the packaging design assignment of the first batch of designers. Here are the parameters: • Choose an ethnic food to redesign its packaging • Do not change the logo or colors • Must use all type, legal, barcode from the existing package Judging criteria: 1. Position for high-end clients 2. Appetite appeal 3. Shelf presence 4. Highlight product features 5. Appropriateness 00:08 - Monika 08:01 - Ria 20:06 - Tosin 27:45 - Spencer 35:43 - Connor 41:48 - Arun 50:59 - Winner Thanks to our gear sponsor SONY - See the A6400 footage in later episodes: http://bit.ly/futur-sony Follow these designers' journey on Instagram: https://www.instagram.com/anastasiavlasenko_/ https://www.instagram.com/anniieyangdesigns/ https://www.instagram.com/maitreyee.k https://www.instagram.com/mindfulpursuits/ https://www.instagram.com/monikapern/ https://www.instagram.com/ria.hardcastle/ https://www.instagram.com/tos.adeniyi/ Do you like the music in this episode? Check out Epidemic and Artlist through our affiliate link: • http://share.epidemicsound.com/thefutur • http://bit.ly/2uWdna7 #FuturYoungGuns #GraphicDesign #Critique #Review #PackagingDesign === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Ricky Lucas Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne