Despite the ease of product building, sustainable growth has become increasingly challenging as many traditional channels no longer deliver the same results. How can we achieve a balance between efficiency, profitability, and growth? Which channels are still relevant and how can they be effectively mastered in 2023? We discuss these questions and more with Gina Gotthilf, Cofounder of Latitud; Kieran Flanagan, CMO at Zapier and a long-time SVP of Marketing at HubSpot; and Bryan Kim, Partner at a16z. Topics Covered: Resources: Check out Latitud: https://go.latitud.com/ Check out Zapier: https://zapier.com/ Find Bryan on Twitter: https://twitter.com/kirbyman01 Find Kieran on Twitter :https://twitter.com/searchbrat Find Gina on Twitter: https://twitter.com/ginag Find a16z on Twitter: https://twitter.com/a16z Find a16z on LinkedIn: https://www.linkedin.com/company/a16z Subscribe on your favorite podcast app: https://a16z.simplecast.com/ Follow our host: https://twitter.com/stephsmithio Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.