Breaking down the success of Markiplier's indie-horror film "Iron Lung" and what it means for creators and Hollywood. 00:00 The Story of Iron Lung 05:54 By The Numbers 07:28 Reason 1 - Self Reliance 11:58 Reason 2 - Track Record 14:40 The Community Based Creator 16:25 Reason 3 - Participatory Media 17:54 Finding the Right Creator 22:54 What Iron Lung means for creators? 33:14 YouTuber Mount Rushmore