Sophie Hawley-Weld and Tucker Halpern are SOFI TUKKER, an electronic dance music duo whose unlikely partnership has garnered over 3 billion streams. We discuss their anachronistic approach to EDM, athletic mindset in artistry, Portuguese-infused creativity, and more. READ MORE👉🏾 https://bit.ly/richroll893 ✌🏼🌱 - Rich This Episode Is Brought To You By… RocketMoney: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money👉https://bit.ly/rocketmoneyrrp Momentous: 20% OFF all of my favorite products👉https://bit.ly/LiveMomentous2025 BetterHelp: Use the code RICHROLL to get 10% off your first month 👉https://bit.ly/betterhelp2025rrp One Skin: Get 15% OFF with the code RICHROLL👉https://bit.ly/oneskinrrp Check out all of the amazing discounts from our Sponsors 👉🏾 https://bit.ly/rrpsponsors LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CHAPTERS 00:00:00 Intro 00:02:28 Touring Schedule Discussion 00:03:05 Rise in Popularity 00:04:51 Audience Engagement 00:05:18 Post-Pandemic Career Shift 00:06:24 Existential Crisis and Identity 00:08:44 Sophie’s International Upbringing 00:10:11 Cultural Responsibility 00:11:37 Passion for Brazilian Music 00:12:02 Language Skills and Cultural Connection 00:13:40 The Importance of Carnival 00:14:17 Sophie’s Musical Journey 00:15:39 Performing at Brown 00:16:13 Tucker’s DJ Experience 00:17:46 The Meeting of Lives 00:18:50 Sophie’s Art Gallery Performance 00:20:39 Creating Music Together 00:21:53 Recording Their First Song 00:26:47 Recognition by Apple 00:27:11 Ad Break 00:31:41 Starting a Band 00:32:19 First DJ Experience 00:33:37 Making a Difference Through Music 00:34:49 Choosing Opportunities Wisely 00:36:07 Studio Challenges 00:37:11 Discipline vs. Creativity 00:39:52 Motivation Styles 00:41:34 Collaborative Songwriting Process 00:43:25 Unique Musical Blend 00:44:59 Journey to Visibility 00:45:25 Injury and Setbacks 00:48:16 Becoming Friends Through Vulnerability 00:49:24 Mature Band Formation 00:50:15 Communication as a Key to Success 00:51:18 Living Together as Bandmates 00:52:13 Evolving Independence 00:53:39 Cohabitation Dynamics 00:56:03 De-escalating After Shows 00:59:10 Prioritizing Well-being in Music 01:00:06 Creating Joyful Experiences 01:02:02 Jazz Show Announcement 01:02:27 Genre Flexibility 01:03:38 Unique Show Experience 01:04:31 Backstage Drinking Assumptions 01:05:16 Greenroom Routine 01:07:12 Ad Break 01:09:57 Rider Preferences 01:10:37 First Break with Apple 01:12:47 Grammy Nomination Surprise 01:13:46 Red Carpet Anxiety 01:14:47 Fashion and Identity 01:18:14 Growth Through Experience 01:19:27 The Importance of Production Quality 01:20:12 Mainstream Awareness and Recognition 01:20:45 Momentum and Next Steps 01:21:32 Balancing Reflection and Progress 01:21:45 Finding Space to Appreciate Success 01:22:41 Sleep Tracking and Health 01:25:30 Investment in Touring 01:27:26 Licensing as Revenue Source 01:31:13 Navigating Label Relationships 01:35:18 Entrepreneurial Responsibilities 01:35:33 Investing in Artistry 01:36:35 Managing Risks 01:37:04 Revenue Streams 01:37:27 Private Events Income 01:39:06 Streaming Revenue 01:41:34 Technology and Relationships 01:44:09 Advice for Young Musicians 01:49:05 Collaboration Importance 01:50:43 Reputation in the Industry 01:51:28 Positive Vibes and Authenticity 01:52:04 Motivation Through Competition 01:53:28 Gratitude vs. Comparison 01:55:39 Cultural Impact of Live Shows 01:56:38 Importance of Joy in Difficult Times 01:57:18 Changing the World 01:58:06 Podcast Host's Admiration CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY DAN DRAKE https://www.dandrake333.com/ * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 #richroll #richrollpodcast