Jeff Gordon joins Business of Motorsports with Kelley Earnhardt to talk about the business lessons, relationships and decisions that shaped his career beyond the race track. Gordon opens up about his unique relationship with Rick Hendrick, becoming an equity partner in Hendrick Motorsports, negotiating a lifetime deal and the advice he received about controlling his likeness and rights. He also discusses his transition from driver to broadcaster and executive, the importance of investing in people, Hendrick’s approach to developing young talent and what he sees ahead for NASCAR. From merchandise and licensing to driver development, media rights and the future growth of NASCAR, Gordon offers a behind-the-scenes look at the business side of one of motorsports’ most successful organizations. Chapters: 00:00:00 Jeff Gordon Joins BoM 00:02:29 Building a Career Beyond Racing 00:06:00 Dale Earnhardt’s Game-Changing Business Advice 00:09:30 The Lifetime Deal With Rick Hendrick 00:15:07 How Jeff Became a Hendrick Owner 00:18:42 Bringing in Jimmie Johnson 00:16:45 What Broadcasting Taught Jeff 00:22:27 Proving Himself as a Hendrick Executive 00:27:45 The Business Behind NASCAR Merchandise 00:32:45 How Hendrick Develops Young Drivers 00:46:06 Why NASCAR’s Charter Deal Matters 00:53:01 Is NASCAR Entering a New Era? 00:59:00 Closing THE PODCASTS YOU LOVE. THE MERCH YOU NEED. Get it all here: https://shop.dirtymomedia.com/ Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com FanDuel: Must be 21+ and present in select states (for Kansas, in affiliation with Kansas Star Casino) or 18+ and present in D.C. First online real money wager only. $5 first deposit required. Bonus issued as nonwithdrawable bonus bets, which expire 7 days after receipt. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG. Call 1-888-789-7777 or visit ccpg.org/chat in Connecticut, or visit mdgamblinghelp.org in Maryland. Hope is here. Visit GamblingHelpLineMA.org or call (800) 327-5050 for 24/7 support in Massachusetts or call 1-877-8HOPE-NY or text HOPENY in New York.