Most investors want to know one thing: what’s the best way to invest? Decades ago, William J. Bernstein asked the same question — and his search led him to a simple, evidence-based philosophy: keep costs low, diversify broadly, and stop trying to beat the market. It’s the foundation of modern index investing, and he helped popularize it through classics like The Four Pillars of Investing. 🤝 Make the most of your money with our financial adviser service - book a free consultation:https://makingmoney.email/financial-advisors-video 🎉 Sponsors TaxZap - Do your personal tax return/self-assessment: https://makingmoney.email/taxzap Vanta - Get your company secure and compliant: ⁠https://vanta.com/makingmoney - If you don’t know Bill’s work here’s where I suggest you start: The Four Pillars of Investing: https://amzn.eu/d/hKCTHVJ The Intelligent Asset Allocator (recommended by John C. Bogle himself): https://amzn.eu/d/6NKLjTu The Investor’s Manifesto: https://amzn.eu/d/3kDgo57 Here are the books Bill recommended in the chat: A Random Walk Down Wall Street - Burton Malkiel Any book by John C. 'Jack' Bogle (founder of Vanguard) Expert Political Judgment by Philip Tetlock Your Money and Your Brain - Jason Zweig Devil Take The Hindmost - Edward Chancellor Investing in U.S. Financial History - Mark Higgins - If you purchase a product or service using one of the links above, we may receive a commission. There will be no additional charge for you. Remember investments can fall and rise - and past performance is no guarantee of future results. Other fees may apply. Your money is at risk. This is not financial advice. The reason it’s not financial advice is because it’s not tailored to you. We explain the principles of building wealth but if you want personalised advice, it’s worth speaking to a financial advisor. As with everything financial, please do your own research. We really encourage that because no one cares more about your money than you and if you learn the basics then it will change your life. -