Companies must prioritize product quality and food safety standards above all else, ensuring that products are fit for their own families.

“that we will not make anything which I can't give to rajvir and ranvir if I can't say give it to my kids I have no business giving it to anyone else's kids”

Competition for shelf space and logistics are the most critical, often overlooked aspects of the consumer packaged goods industry.

“getting on the shelf, getting a spot in the truck that delivers the beverages to the grocery store or to the bodega or whatever, like so much of the game is. Yes, the brand. Yes, the product. And then just the sort of logistical aspects of it.”

The consumer packaged goods industry often relies on high pricing for small-batch, ethically-sourced products, which results in a limited market for those items.

“If you want to make a small mom and pop like locally sourced, like beautifully made, responsibly pay your workers excellent wages and it's going to be like a $38 jar of tomato sauce. And it's going to be a very limited market of people that are willing to pay for that.”