A founder's loss of control over their business and the clash with board members focused solely on financial gain can make it impossible to lead with purpose.

“I realized that the way that I wanted to take the business in was not possible I no longer had that control because starting at 21 giving up that control you can't get it back”

A founder must maintain a strong sense of intuition to ensure they do not become overly reliant on outside experts and investor agendas.

“I would say to listen to your gut you know there's going to be a lot of voices around you and there are people who know more than you and have experience and you should listen to them but you should also always maintain and continue to cultivate a voice that when you know it should is able to supers”

A founder must be willing to go all-in on their business and avoid hedging their efforts with side projects.

“I'm not doing side projects I'm just gonna focus on this because I really really believe it not so much to start a business I believe in it as a consumer right so I always thought about it as you know I'm building this business for myself as a consumer”