Creators often use controversy to gain free publicity while not being genuinely apologetic.

“you give the people enough they like oh okay well she said she's sorry and then you still have enough to where people talk about it and you get the free publicity from it but you're really not sorry and you just move on with your life and you keep doing what you do”

Jimmie Lee argues that one should call an end to Burning Man because it does not make sense.

“so I'm calling an end to burning man right here right now”