Heath observes that brand guidelines for consuming products almost always include explicit prohibitions against promoting eating or addiction.

“usually for people listening like influencers when you you do get a brand deal they give you a brief and they give you all the rules and usually if it's a consuming product they're always saying don't promote eating or addiction yes and usually they say that”

Zane argues that companies should be more transparent with influencers about the specific rules and restrictions regarding sensitive topics like addiction during the initial brand deal briefing.

“usually for people listening like influencers when you you do get a brand deal they give you a brief and they give you all the rules and usually if it's a consuming product they're always saying don't promote eating or addiction yes and usually they say that but it did not say it this time”

Natalie Noel maintains that running a creator's business requires a hands-on approach where she oversees all major decisions.

“you don't do anything with david before talking to me that's kind of like the thing”

Influencers participating in programs with strict contractual controls and undisclosed funding cannot legitimately claim to be independent.

“If you're taking dark money from a party aligned super PAC sorry you're not independent media.”

KSI advocates for brands to be creative and disruptive in their marketing strategies rather than using traditional corporate methods.

“we're just destroying them by by doing the wackiest [ __ ] yeah like we got in Prime mascot costumes and shadow box bro you know when you're ever gonna see what Gatorade do that”

Brands should provide creators with autonomy and treat them as consultants for campaigns to achieve the best results rather than micromanaging the creative process.

“let the brand put you fully in charge of the campaign and then use basic sales skills”