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Building a brand involves prioritizing local concentration before attempting global expansion.
“Initially at first, we was trying to go everywhere. We trying to be, you know, worldwide, nationwide. But the more we learned, the more it was like, no, we need to hone in on our backyard right here.”
Earn Your Leisure · Oct 2025 · 1 episode · 20K views on this topicExtracted by a model; may misattribute who said what.