Steven Bartlett believes failure and success are both byproducts of social expectations.

“my conclusion was that failure is like a byproduct of social expectations um that's and as is success”

Elizabeth Day defines failure as what happens when life does not go according to the plans derived from social conditioning.

“the definition i came up with in philosophy is that failure is what happens when life doesn't go according to plan which totally taps into what you've just asked me about because then you need to start to think well where does the plan come from”