Pelgrino effectively utilized their product branding to create a sense of luxury.

“Pelgro really did it right. Like the the whole branding with Pelgro like the the top the [ __ ] the the little uh yogurt top. >> It looks luxurious. You feel like you're on Lake Ko having one of those. >> Exactly. I think they crushed it.”

Fresca's branding has shifted to resemble sparkling water rather than a soda.

“Did you know that Fresca is considered sparkling water? >> Yeah. >> I always I always thought it was a soda growing up. >> That doesn't taste like Doesn't taste like sparkling water. It tastes like a >> I don't know if they changed it though because like the new cans are like sparkling water.”