Link Neal suggests that Google reviews may be more heavily influenced by international users while Yelp is more of an American-centric platform.

“I think Google reviews I associate that more with like international visitors to Los Angeles I think people review on Google more globally and Yelp is very much an American thing”

Rhett McLaughlin finds Google reviews to be generally too generous compared to Yelp reviews.

“the Google reviews are too generous yeah sometimes I'm like out of place and I've made the decision off of the Google reviews and it's like a 4.3 and then I look on Yelp and it's like a three point”

He asserts that online review systems are fundamentally flawed because they can be easily manipulated through fake reviews to influence consumer perception.

“It's interesting, isn't it? Because it's so easy to manipulate.”