Social engineering is the science of understanding human emotion and decision-making to influence others to cooperate in a mutually beneficial way.

“The art of social engineering is understanding really how people respond to emotions, how to influence decisions, how people think, and then utilizing that for your best interest.”

He considers himself a social engineer who uses performance art to highlight uncomfortable truths about modern society.

“I quite like social engineer. Quite like that.”

People have an innate desire to be led and will follow anyone who presents a message with confidence and charisma.

“I think people have an innate sense of wanting to be led like that those are the more of the sheep right um I I don't I think it's a percentage 85% are the masses and then there's a a 5% of the teachers and 10% of of the ones that know type of thing that's a little 5% stuff um I think people will be”

Phishing attacks are successful because they only need one person to click a link to breach a system.

“And the idea is they don't need everybody to click on it. They just need one. If one person clicks on the link, they get in to yourself, your business, your identity, and your company.”