The most effective scams are those where the victim mistakenly believes they are gaining an advantage over the scammer.

“the best scams are when the victim thinks he's getting over on you”

Scams involving lower financial amounts are more effective because they are easier to convince victims to pay.

“the lower amount the lower amount you're going to get more people to pay the lower Mount than the few people that are going to pay the 10,000 one”