Ludwig believes that transitioning from a creator-dependent model to a scalable company like Offbrand is necessary to ensure long-term sustainability after he stops creating content.

“If I'm not then this company's dead whereas offbrand can exist 20 years in the future and so it's more like hey you can go to this Lifeboat or you can sink with a captain”

Expanding a swim school business through partnerships with existing facilities like gyms or country clubs allows for growth without the high capital expenditure of building new pools.

“Our model is using those two facilities, but there's definitely a double edged sword with that. You really were at the point where we need consistency. So we need to get with reputable people. We have a contract with a national gym chain that is definitely a very stable and have been a great partner”