Samir believes X should prioritize creating a dedicated space or ecosystem for long-form video if it wants to be a destination for that content.

“I really don't see a future where long form video works on Twitter unless there is some sort of app similar to YouTube where you can watch on a TV or an ecosystem of just the long videos on Twitter like they need to create a space where my expectation is that I will watch long video”

Colin argues that X needs to provide better, more granular analytics to help creators understand how their videos are performing.

“I think the next step for them my advice to them would be to start really cranking on analytics right as soon as you possibly can yeah so that we actually do know where the revenue came from”