Microsoft's commitment to operate its video game app store under open market principles is a strategic move that could undermine the closed, high-take-rate business models of platforms like Apple's.

“Which is to effectively take a key market and take an economic view of that market where you say that we're going to take all the economic value away from it. And I think this is a first step towards a really interesting play that Microsoft could pull, which is essentially to scorch the earth of app”