Gillie Da Kid asserts that boxing success in the modern era is driven more by a fighter's popularity and brand awareness than by holding belts.

“this [ __ ] ain't about belts no more this [ __ ] is about popularity who know you how many people following you who in tune with you”

Jermell Charlo emphasizes that professional boxing success and income are driven by marketing and promotion rather than just holding championship belts.

“boxing is about marketing and promotion yes the dudes is bigger they get the most money it's [ __ ] running around with a lot of belts they're not getting no money they not get no money cause they ain't got the right marketing on them right”