It is a poor strategic choice for a company to handle a viral consumer dispute through aggressive legal action rather than accountability.

“But instead of taking accountability for that, they've taken an aggressive legal strategy, which I told them personally was a horrible idea.”

A business or individual should perform basic due diligence by contacting the person directly before publicly accusing them of bad behavior.

“In order to uh qualify that that was in fact true, you could have uh actually emailed me yourself uh messaged me on Instagram. No guarantee I would get back to you, but certainly uh [snorts] that is incumbent upon you to do that before posting saying that I have asked for thousands of pounds as if i”