Success in the jewelry industry relies fundamentally on the principles of trust and profit over volume.

“If it's a headache, raise the price and forget it. Just keep your business profitable. Stop trying to please everybody and get every sale. That's not business. Okay? Volume is not business. Profit is business.”

He shares the host's distrust of the jewelry industry, agreeing that it lacks transparency and is prone to selling compromised products.

“I don't trust the jewelers because I just feel like it's a sleazy industry. And and it is nobody really knows, right? It's one of these things where there's so many tricks that can be played.”