Paul Heyman believes that effective storytelling in wrestling requires planning the conclusion first and working backward to build intrigue.

“I never have written a script no I've never written a script or answered an idea without knowing the final page yeah I write the final page first yeah here's the end”

Karen Jarrett argues that wrestlers should not perform in storylines that mock, exploit, or put alcohol in front of a spouse who is a recovering alcoholic.

“if there's someone in your home that's an alcoholic i don't feel that you should my personal opinion have alcohol in front of them about your home”

O'Shea Jackson Jr believes that the recurring appearance of the masked man in WWE storylines is building toward a reveal of a single person or a faction.

“To me, it's a different guy each time. So, are we just building up to one person? Are we building up into, you know, a whole man in black aka Johnny Cash faction?”